Probably the most honest article why Ubuntu is ready for the average person: The Great Ubuntu-Girlfriend Experiment. This article, better than any I have read recently, describes the kinds of things Ubuntu needs to work on: for the average person. (More technical people will have different things to complain about.)
Number data. Companies one by one continue to pre-install Ubuntu, but few release numbers. A Russian company started selling Ubuntu pre-installed last year. So far they have sold 50,000 computers and predict at the rate things are growing, this year there will be 300,000 pre-installed computers sold in Russia alone. Story comes from Cnews.
Again, I wish I knew more numbers from more companies, but I think the above rate of growth will continue to encourage "the market" to work harder at officially supporting Ubuntu.
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