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Monday, January 12, 2009

Google's Response: We Love Al Gore Too!

In response of the proof which showed if you use Google you hate Al Gore, Google provided this response:
Not long ago, answering a query meant traveling to the reference desk of your local library. Today, search engines enable us to access immense quantities of useful information in an instant, without leaving home. Tools like email, online books and photos, and video chat all increase productivity while decreasing our reliance on car trips, pulp and paper.

But as computers become a bigger part of more people's lives, information technology consumes an increasing amount of energy, and Google takes this impact seriously. That's why we have designed and built the most energy efficient data centers in the world, which means the energy used per Google search is minimal. In fact, in the time it takes to do a Google search, your own personal computer will use more energy than Google uses to answer your query.

Recently, though, others have used much higher estimates, claiming that a typical search uses "half the energy as boiling a kettle of water" and produces 7 grams of CO2... [However, actually] In terms of greenhouse gases, one Google search is equivalent to about 0.2 grams of CO2...

We've made great strides to reduce the energy used by our data centers, but we still want clean and affordable sources of electricity for the power that we do use. In 2008 our philanthropic arm, Google.org, invested $45 million in breakthrough clean energy technologies...

In 2007 we co-founded the Climate Savers Computing Initiative, a group which champions more efficient computing. This non-profit consortium is committed to cutting the energy consumed by computers in half by 2010 — reducing global CO2 emissions by 54 million tons per year. That's a lot of kettles of tea.

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